Ushering a whole new era for Carmax. Together, we reimagined every touchpoint to reflect a bold promise: the customer is in control here. The new tagline, ‘Wanna Drive?’ says it all. It’s not just an invitation - it’s a mindset. This is a brand tossing over the keys and saying, ‘So, how do you want to do this?’”
Introducing….the CarMax House Band. A physical manifestation of the feeling of confidently owning the process, whenever or however you want to car shop your way.
Much like the CarMax shopping process, our band also went omnichannel.
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Even surprising real customers in store.
