Screens are coming to every seatback on United’s brand new planes. How to share the news? By tapping into a simple human truth: that Pixar film just hits different at 30,000 feet 😭

Agency Creative Credits 72LA:
Creative Directors: Tim Howman, myself
Art Director: Tessa Memmott
Writer: Emily Rhodes
GCD: Nate Virnig
CCO: Matt Murphy