Google and Nest are merging into one big blended family of connected home devices. We wanted to launch the news in a way that showcased life at home in all its glorious quirks. Every little moment transforms a house into a home.
This :90 second film launched at Google’s iO conference and was praised on the front page of Adweek and Shots.
90% of the casting is real friends, families, and couples, which made each moment all the more tender.
Key Takeaway: There is truly nothing more delightful than an impeccably trained bird.
Recognized at AICP and now part of the permanent collection at the MOMA.
Agency Creative Credits 72LA:
Creative Directors: Adam Szajgin, Maite Albuquerque
Senior Art Director: Bella Caruso
Senior Writer: myself
GCD: Claire Whigam
CCO: Matt Murphy