There’s a little phrase written on every box of See’s Candies: “Quality Without Compromise.”
Ever since Mary See opened her door a century ago, See’s has been *obsessed* with quality. Sometimes, even when it seems a wee bit overboard. So for the brand’s centennial year, we decided to showcase See’s truly high standards by transforming them into bite-sized melodramas.
The campaign was hugely effective, doubling the brand’s sales in the same time frame YOY. That’s a lotta sweets! And also…somehow doubled as a recruitment campaign? Because yes, there is such thing as a Sensory Evaluation Specialist.
Agency Creative Credits 72LA:
Creative Directors: Tim Bateman, myself
Senior Art Director: Bella Caruso
Senior Writer: Kevin Tosi
CCO: Matt Murphy