Sees Candies, a historic West Coast candy brand, came to us for their first ever brand campaign. With a catch—they actually couldn’t advertise TOO much because, well, all their candy is made fresh and liable to sell out!!!

And therein lay our campaign idea. Unlike other high quality chocolates, See’s is Made to NOT last.

Tapping in to See’s rich history in Hollywood (loved by Marilyn Monroe, featured in I Love Lucy) we brought this idea to life for the holidays in—maybe the the first ever?! Let’s say the first ever—silent films designed specifically for social.

Agency Creative Credits 72LA:

Creative Directors: Tim Bateman, Michael Flannery
Senior Writer/Art Director: myself
ECD: Matt Murphy