Snapple is a flavorful break in a bottle. And they have one particular flavor called Half 'N Half Tea. Which gave us an idea. Which turned into a highly intricate, stop-motion-animated, interactive, shareable web app hosted on Snapple.com.
Whew! That escalated quickly.
The app was promoted on Facebook, where people spent 11,000 hours with our content. Brand metrics hit the 96th percentile, with engagement and breakthrough scores more than double the average.
Dallas ADDY 2017
KEY TAKEAWAY: People like to play God.
We also created a 360 degree video experience:
Agency Creative Credits TRG:
Creative Director: Brian Linder
Art Directors: Nick Denman, Will Zamora
Writer: Myself