Snapple intended to give people a break from what was sure to be a crazy election season. Boy, was that an understatement. We fought contentiousness with content, hosted by the always entertaining Michael Rapaport (Justified, Phoebe's ex on Friends, and a legitimate Snapple-lover.)  

TEAcision drove over 17MM impressions and 5MM video views throughout its duration, culminating in over 6,000 hours spent with TEAcision content in Facebook.

KEY TAKEAWAY: The blue tea was better.

Dallas ADDY 2017

PRE-ROLL

Created general awareness of the TEAcision campaign.

Facebook videos

Disrupted the constant stream of political commentary in people's newsfeeds: 

CHROME EXTENSION

Our Headline Hacker allowed people to strip the politics right out of their internet browsers. To get the word out about our word changer, we replied directly to Twitter users' pleas of "I'm so tired of politics" with custom responses.

LONG-FORM CONTENT

Hosted at Snapple.com as part of our TEAcision Headquarters content hub:

SNAPCHAT LENS

We worked with Snapchat to create their first-ever dual filter lens. You leaned left or right to pick Red Tea or Blue Tea. Demo HERE. The lens went live the day of the 2nd presidential debate. As pictured below, people had some fun turning their cameras on the candidates.

All said and done, the lens over-performed projections by 155%, garnering  30.6 million plays and 8 million engagements.