In 2015, more people switched from buying Ford to Ram Trucks than ever before. This spot tells that tale--well enough to get a shout-out on Ad Age.
KEY TAKEAWAY: Herd mentality is ba-a-a-a-a-a-a-d.
Agency Creative Credits TRG:
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Lori Wittig
Writer: Myself