At the onset of the global pandemic, Gen Z was struck by a serious case of FOMO. Young adults left quarantine, becoming some of the largest spreaders of the virus. So we decided to meet them on their platform of choice: TikTok. Enter the #WerkItFromHome challenge. We asked young people to show off their best and most fabulous stay-at-home quarantine couture–think fuzzy bathrobes, toilet paper hats, and rainbow onesies–all with one ultimate message:
You Better Work It….From Home.
Watch the case study below for stat numbers like SIX BILLION VIEWS and THREE YEARS OF CONTENT.
Ad Stars - Crystal - PIVOT Category
Cresta Awards - Bronze - Covid-19 Special Category
And if you just can’t get enough…here’s a whole compilation of fabulous quarantine fashion.
Agency Creative Credits 72LA:
Creative Directors: Nate Virnig, Okan Usta
Senior Writer: myself
ECD: Matt Murphy